現在時間:Saturday, 18 November 2017

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  • Brief Introduction to the CARDIF Bancassurance Research Development Center PDF 列印 E-mail
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    Given the recent trends of business integration in the global financial market, the finance industry is facing intense competition and operating stress. The passing of the Financial Holding Company Act in Taiwan led to greater integration between the banking, insurance, and securities industries, and also brought about drastic changes in the traditional business model of the insurance industry, thus leading to many opportunities and challenges. The vigorous development of bancassurance has been one of the most important market trends amidst the rise of cross-marketing activities between banks and the insurance industry. For insurance companies, cross-marketing through bank channels in recent years has effectively increased the size of the market, but it has also brought many associated management problems. Therefore, this research and development center was established in order to improve the service quality of insurance service products at banks, and to strengthen the order of the overall financial market. Its purpose is to promote bancassurance practices and academic research as well as improve the quality of bancassurance; train bancassurance professionals and become a marketing channel research center for the integration of domestic financial products; expand the sharing and exchanges of bancassurance knowledge and experience; and provide advice on the supervision and management of bancassurance policy and advisory services to assist in the promotion of sustainable development in bancassurance.